How much does it cost to advertise on TikTok and the bidding model, meaning you can determine how much you’re willing to spend per optimization goals like video views, clicks, or impressions? However, there is a minimum daily budget at both the campaign and ad group levels, $50 and $20 respectively.

In addition, the size of your target audience can also impact how much you’ll pay for ads on TikTok – audiences with larger sizes are generally more competitive and will thus be pricier. Another factor is how “intrusive” you want your ad to be. For example, TopView ads play for 60 seconds as soon as someone opens the app and auto-play sound – making them the most obvious type of advertising, with a claimed 67 percent effectiveness rate.

Budgeting for Visibility: How Much Does It Cost to Advertise on TikTok

To create a successful ad, you’ll need to create a video that follows TikTok’s formatting guidelines (recommended length is 9 to 15 seconds). It can be a full-screen or in-feed video ad and must meet several technical specifications to display correctly.

If you opt for an automatic audience, TikTok will estimate the size of your potential reach based on the demographics and devices of past ad engagements. You can then choose to use this information as a guide for your bid strategy or enter a specific audience size if you prefer. You can also set a daily budget or a lifetime budget, which is the maximum amount that TikTok will spend on your ad before stopping it automatically.